innovation Knowmad
as a service
I envision long-term groundbreaking assets for organisations to boost their value around the globe
QUICK HINT:
A knowmad is a nomadic knowledge worker who is creative, highly flexible, passionate, and able to work with almost anybody, anytime, and anywhere with a collaborative spirit.
Paula Monroy
I am an International Marketing professional with more than 23 years of experience working for big corporations in Europe, USA and Latin America, including Nestlé Nespresso, Rolex, Carolina Herrera, Walt Disney and Walter Thompson. In 2015, I founded Sporty Heroes, an innovative MarTech startup recognized and awarded funding by the EU and I’m currently working as Board Advisor in different global organisations, I mentor digital start-ups and I am a proud member of different sustainable innovation networks, design thinking workshops and corporate think tanks.
sNackable marketing
. Order what you need on the go .
Engagement
Build long-term relationships
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CRM
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Segmentation map
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Customer journey
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One day in the life
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Fly-wheel & Funnel
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Client life cycle
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Social media monitoring
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Content strategy
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Employer Branding
Growth
Accelerate your expansion
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Business intelligence
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SWOT
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Competitors monitoring
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CRO, UX, A/B Tests
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Performance PPC
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Cross-industry ideas
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Automation
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Innovation workshops
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Board data analytics
RESUME & CREDENTIALS
I have two BA Degrees in Journalism and Advertising and three Master Degrees in Marketing Management by ESADE Business School and in Mobile and Internet Business by ISDI Business School, linked to Harvard University.
I’m a fully energized self-starter who enjoys building high performance teams and going the extra-mile with fun, creativity and strong commitment.
Creative portfolio
In 2009, I designed a PR & Media strategy that helped Nespresso Spain grow its brand awareness by 357% in less than 18 months, got a National PR Award and a Brand Mktg Award in 2011. I've designed 3 international campaigns that are still alive, first launched by Nespresso Spain and then got adopted by the HQ: Nespresso Sensory Cocktails (2010), Nespresso Milkshakes (2011) and Nespresso Talents (crowd-documentary in 2013). My first short-film was recognised by the National Film Academy in Spain (2013) and my first digital startup got awarded by the European Union with a 100,000€ grant, equity free. Back at the beginning of my career, in 2004, I've boosted Oceano's books sales by 400% and three years later I launched ISS Facility Services' first foundation in Spain, which continues working.
1001 coffees_Paula Monroy
Paula Monroy's Leadership SWOT.mp4
1001 formas de tomar su café | Trailer | Nespresso
1001 FORMAS DE TOMAR CAFÉ: EL PRIMER 'CROWD DOCUMENTARY' DE NESPRESSO
get a quotation
Book 15min with me or tell me a little about your organisation's needs so I can tell you how I can help
SERVICE PACKS
10 hours
120€ / hour + TAX
Valid for 6 months. Or more than 2h / day during more than 2 months.
50 hours
90€ / hour + TAX
Valid for 12 months. Or more than 2h / day during more than 6 months.
100 hours
60€ / hour + TAX
Valid for 12 months. Or more than 2h / day, during more than 12 months.
The above, are pre-paid hours purchased in advance at a discounted rate. Purchasing just one hour is 150€ + tax. The hours contracted through the service packs can be used non-consecutively, just on the go. If you wish, you can also request a personalized quotation.